Our friends at Mortals Key brought us in at the beginning. What a ride. And we're just getting started.
The first step was to understand the market and the competition. Wolf & Missile conducted marketplace & competitive studies. Then we created the brand including the name, positioning, and the story. We developed and produced digital, social media & content strategy, SEO, brand standards, Web site and on site storytelling and environmentals including draft pulls. We've designed retail & merchandise extensions.
We continue to plan the marketing, PR, digital content and social media tactics. Plus the team at Mortals gave us our own place at the bar for our visits.
Mortals Key Brewing Company a new brewery on the edge of Pymatuning Lake & State Park in Western Pennsylvania that serves the 3.5M visitors ever year.